PENNY FOR YOUR THOUGHTS… STERLING SIMMS


R&B artist Sterling Simms chats about his new CD.
Presented by Electronic Urban Report.
R&B singer Sterling Simms is finding a home in the industry. The Atlantadelphian who has made a move to digs in Los Angeles may be working on creating a name for himself outside of Atlanta and Philly, but he is quite at home at R&B radio.
His new disc “Yours, Mine, and The Truth” has delivered the single “All I Need,” featuring Jadakiss, with hits lined up to follow.
“The title of the album is ‘Yours, Mine and the Truth.’ It was originally titled ‘Worth Your While.’ I’ve been signed with Def Jam for two years now and basically I just wanted to give the public my best effort. I felt like the ‘Worth Your While’ project was a little bit rushed. So I just went back to the drawing board. I like albums that are conceptual and this album is conceptual. It’s based on a relationship that I’m not in anymore. It’s basically my version, her version, and then there’s the truth.”
Simms explained that the songs on the new album are autobiographical, and that connected him more to the revised disc.
“I’m proud of it. It’s something that I think showcases my talent best.”
Simms continued that the first single, “All I Need,” is about his aftermath of the break up; about looking for new love and being back out in the dating game. The precursor of that song, Simms explained, tells his side of the final blow to the relationship.
“There’s a [song] called ‘Best Friend.’ It basically tells the story a man that was in a relationship with a woman, but they separated. And then he finds out that the girl was pregnant. I initially thought the child was mine, but it ended up being my best friend’s.”
The young singer has a few names guesting on the album, including Jadakiss and Sean Paul, but he said that he didn’t put too many names on the disc to make sure the album remained a Sterling Simms affair.
“I didn’t want my album to become a mix tape, so I kept my features to a minimum. But I am going to reach out to some of my favorites for the remixes I’m gonna need for this album,” he said. “There’s a lot of talent on this project. I wrote 70% of it so it’s all true to heart. I’m excited about it.”
Simms has been often compared to R&B/Pop crooner Usher, and he calls Teddy Riley and the team of LaFace (Babyface and LA Reid) his sound inspiration, but Simms still considers his work something new.
“The sound has an Atlanta sound, but it has a Philadelphia swagger, so that’s something new. I’m and Atlantadelphian, true to heart. It shows on the album. Philly made me the man that I am. And in Atlanta, I was able to come out here on the creative side and molded the artist that I am today. I love both cities.”
And as for the Usher comparison…
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