PENNY FOR YOUR THOUGHTS…CRAIG ROSS
Director Craig Ross takes movie distribution to My Space.
Presented by Electronic Urban Report.
Award-winning independent filmmaker Craig Ross Jr. is taking movie distribution to a new level. Motivated by the increasing need to find new ways to impress film projects on audiences, Ross is taking his latest film “The Mansfield 12” directly to 100 million consumers in one location — MySpace.
Hollywood is no stranger to Ross.
His films “Blue Avenue” and “Motives” have been met with critical acclaim and film festival awards. His directorial resume includes episodes of hit television shows including “House,” “Bones,” and “Prison Break” just to name a few. However, Ross understands the Hollywood game and how to win at it.
“Basically what we’re doing is video-on-demand on MySpace,” Ross described. “MySpace is the biggest social gathering network on the web. So we figured since the DVD was one medium and one way of getting the film out, we thought we needed another way to help the DVD and to help ourselves. We figured direct marketing to the consumer was the best way and so everything fell into place.”
Consumers can simply head to the MySpace address, www.myspace.com/m12themovie, where they will be able to either stream the movie on demand for $5.99 or order the DVD for $13.99. Ross explained that the film is not yet downloadable, but could be an option of the future.
“I don’t think anybody else…
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