OPINION/TECHNOLOGY

THE BLACKBERRY STRIKES BACK!

So there I was, standing at the very center of the Obama celebratory hurricane at a club called Sugar Hill in Atlanta’s Underground. A couple of friends and I were crowded around a table, drinking cold light beer, talking about the electoral math, and watching Wolf Blitzer on a 300ft projection screen, along with about 150 other people. As the moment approached, you could feel the electricity in the air. When CNN would break for commercial, Earth, Wind, and Fire would crank through the speakers around us. Everyone was talking at once, sharing their personal stories about the significance of this election with complete strangers. It was awe-inspiring and beautiful. And as I tried to live-blog the event on my Palm Centro’s TEENY TINY KEYBOARD, all I could think was, “I’m going to choke the life out of that Sprint rep for not getting me my demo Blackberry!!!” Needless to say, my blog entry was limited to a few emotional phrases, tersely typed using my frickin’ pinkies.

Twenty-four hours after one of the most important events of a lifetime, I contemplated several personal resolutions:

I WILL volunteer my time to community-based initiatives that are important to me.

I WILL discuss politics more openly with those around me. Political discourse is what keeps democracy healthy.

I WILL use my abundance of technology to capture and immortalize more of the moments that are happening around me every day. Cameras, camcorders, laptops, and yes, my mobile phone.

The Centro failed me when I needed it most. Its camera is crappy quality and doesn’t have a flash. And the keyboard…. Don’t get me started again.

Look at those tiny, squashed-together keys! I thought I could overlook the keyboard when I first got it, but no more. I was mistyping every other word between live-blogging the Obama event and responding to my wife’s instant messages. Now, I am *sure* that I need something different.

Although I have recently blogged about the iPhone and Google’s G1, these are still “leisure” phones, in my opinion. They are an attempt by non-traditional mobile phone companies to seize a certain “early-adopter” segment of the market. Their applications aren’t always well-supported, and their respective manufacturers don’t seem to mind releasing phones that are seriously buggy. What I need is a proven and reliable platform built to support a business customer, but enhanced with some of the niceties that create a satisfying leisure experience. I *think* I need a Blackberry.

Unlike Apple and Google, Research in Motion (RIM) just makes smart phones. It’s literally ALL they do. And to their credit, they’ve been doing it well for the better part of a decade. Today, the Blackberry Curve and its slimmer cousin, the Pearl are the workhorses of the smart phone industry. They are standard equipment at almost any company where employees require regular “on-the-run” access to email. RIM’s strategy over the years has been pretty straightforward. Produce reliable smart phones, and dominate the business market.

However, in reaction to Apple’s recent encroachment on RIM’s corporate busines, RIM has decided to play a strong offense and go after Apple’s core iPhone market. And they think that their more stable and reliable platform, with all of the eye candy on top, will be a recipe for success. I’m sure you’re thinking, “Yeah right. A Blackberry that compares to the iPhone? Not likely.” That’s what I said, until I saw this:

Ladies and Gentlemen, I give you the Blackberry Storm, available soon from Verizon. All the strengths of the iPhone, and none of the weaknesses. Plus, it’s still a Blackberry, so all of your corporate applications are still at your fingertips. And if that’s too rich for your blood, or you need instant gratification, take a gander at the Curve’s successor, the freshly released Blackberry Bold.

Even as the other handset manufacturers like Motorola, Nokia and Samsung are clamoring to produce Google-powered phones, RIM is continuing to directly challenge Apple while allying itself with no one. The real fighting should begin in earnest this spring. The mid-range Google phones, as well as the mighty G2, will begin to hit the market around May. But I’m sure *you’re* not losing sleep over this. The smart phone wars don’t scare you! Now that you’ve read my blog, surely you’ve figured out which phone is for you! Or not. :-)

If I’ve left you all with anything, I hope it’s the understanding that a certain design and marketing philosophy goes into each company’s final product. This philosophy DRIVES the end-user experience to a far greater degree than a simple set of features like a touch screen or a QWERTY keyboard. In six months, most smart phones will have the same features anyway, so these features are increasing irrelevant to your purchasing decision. The question you have to ask yourself is this: based on the company’s philosophy, what kind of an end-user experience will you get.

If you’re an early adopter who likes eye-candy, and a very consistent (albeit locked-down) experience, go for the iPhone. Early adopters who prefer to live closer to the edge and experiment with their phone should check out the G1 and soon to be released Google brethren. Or maybe you’re like me. Not an early adopter at all. You want something that works reliably, is well supported, and has a proven track-record (as well as the eye candy). Then you’re firmly in Blackberry territory. Don’t let a confusing market keep you on the tech sidelines. Sooner or later, you’ll need a smart phone. So, make sure you get one that fits YOUR needs, not necessarily one that your friends are currently raving about.

I hope this series was informative and interesting to everyone who read it!

Next time, I’ll be talking about the new netbooks that will be hitting stores just before Christmas!

Jaxon Lee works on the bleeding-edge of the tech market in what he considers to be his dream job. He wakes up every morning, and gets to talk to people about the latest and greatest gadgets! During his downtime, he blogs about new technology and media convergence over at um-reloaded.blogspot.com. Jaxon is happily married and living in Atlanta. His “Check The Tech-Nique” column is exclusive to Urban Thought Collective.


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Comments

November 10th, 2008 at 11:14 am Stephanie says:

I just got my BB and of course they come out with bigger and better. Love it!

November 10th, 2008 at 11:21 am Tina says:

Blackberry all the way. I’m addicted to my BBM!

November 10th, 2008 at 11:28 am Ashley says:

Too many gadgets and too little money for me! LOL!

November 10th, 2008 at 11:31 am Ingrid says:

Sounds like you were at the place to be in Atl during the historic election!
I love your gadet tips and I’m going to hold off until holidays grab bag time to make my final choice! Whatever I get I’m gonna hold on to for a loong while

November 10th, 2008 at 11:41 am Kettle Blk says:

I love your declarations!

November 10th, 2008 at 11:54 am culturepop says:

I’m doing good just to figure out how to make comments and read online!
I’m old school ya’ll

November 10th, 2008 at 12:00 pm Nu yawk says:

imma get my girl to cop this storm for me for christmas yeah

November 10th, 2008 at 12:08 pm Ashley says:

I can’t keep up. If you didn’t write this blog I would be totally lost!

November 10th, 2008 at 2:00 pm Tamiko says:

I might be feeling the BB Bold more than the Storm. I need a full sized keyboard.

November 10th, 2008 at 3:29 pm Jenifer says:

I am waiting for them to come out with the “insert it in your head don’t need a cell phone version!” LOL it is coming trust!

November 10th, 2008 at 3:48 pm buttabrown says:

I should have married someone with a geek side! At least they know what they want and I’m in love with people with tons of knowledge about their passions

November 10th, 2008 at 3:50 pm Black Market says:

This is how Obama organized the take over! Online… its still a revolution that can be endlessly tapped into

November 10th, 2008 at 3:54 pm Phillip Giddings says:

Time for me to upgrade.
But I still love my Razor. Argh!

November 10th, 2008 at 5:42 pm 2know2love says:

Its funny we don’t usually think about what goes behind all the marketing for these phones and email devices. At least they are somewhat thinking of the consumer but I’m so average I just want to talk and text Im tryna leave work at work for real ya know

November 10th, 2008 at 5:43 pm Hallow says:

SUGA HILL IS DA SPOT!!

November 10th, 2008 at 7:16 pm Lottie Markus says:

I get lost with technology but I enjoy the blogging and reading about new things

November 10th, 2008 at 7:20 pm Jessica Hubbard says:

I am a agadget fool that’s why I need me a rich man ROFL

November 11th, 2008 at 10:03 pm heatmizer says:

Eye candy is fun how much do these thng usually run?

November 11th, 2008 at 10:07 pm carter parks says:

Best believe i’m takin notes! Two lucky people on my xmas list are getting this – and one of em is me ha ha

November 14th, 2008 at 1:54 pm Carl says:

I use a BB 8200 for work. As a business tool, I’m not sure how I ever got by without it. I like something a little bit closer to the edge for personal use. As an aside, Google is very new in this space, and I’m curious to experience what they have to offer. My son has an iphone, my daughter an ipod touch. I think they are cool gadgets, but more than I need for day to day usage.

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